18 Minutes – Find Your Focus, Master Distractions
… and Get the Right Things Done
Are you able to focus all the time? Do you get distracted easily by things that aren’t on your priority list? You are not alone.
Peter Bergman’s book and approach, 18 Minutes – Find Your Focus, Master Distractions and Get the Right Things Done, used by hundreds of thousands of people – allows us to safely navigate through the constant chatter of emails, text messages, phone calls, and endless meetings that prevent us from focusing our time on those things that are truly important to us. The Guys explore the navigation of relationships on the ocean of emotion.
Based upon his regular Harvard Business Review columns (which is one of the most popular columns on HBR.com, receiving hundreds of thousands of unique page views a month), 18 MINUTES clearly shows how busy people can cut through all the daily clutter and distractions and find a way to focus on those key items which are truly the top priorities in our lives.
The Guys banter about the brilliance of the concept and its applicability in today’s world. Entrepreneurs and small business owners have to negotiate the distractions as well as the shiny objects that always seem to get in the way of working on their businesses instead of in them. The essence comes down to losing time. It’s irretrievable when it is lost.
Time is the only element in the world that is irretrievable when it’s lost. Lose money and you can make more. Lose a friend and you can patch up the relationship. Lose a job and you can find another. But lose time and it’s gone forever. Can you master distractions?
One of his keys is the feeling that you are doing the right things with the right people in the right way to make the most of who you are. The Guys will take you through the concepts and Peter’s recommendations as well as share some of their own expertise. Ray and Zen have both been producers and possibilities coagulators in their lives.
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You might be familiar with the Law of Attraction. Is there a Law of Distraction and Interruption? We’ll share a tasty tidbit to entice you to listen in even more. Reducing your forward momentum is the first step to freeing yourself from the beliefs, habits, feelings, and busyness that may be limiting you.
The key is cognitive control of the amygdala by the prefrontal cortex of the brain. If you take a breath and delay your action, you give the prefrontal cortex time to control the emotional response. Why a breath? Slowing down your breath has a direct calming effect on your brain. A brief pause will help you make a smarter next move.
Establishing your identity through work alone can restrict your sense of self, and make you vulnerable to depression, loss of self-worth, and loss of purpose then the work is threatened.
Who am I if you take anyway my work?
Here’s the thing. It’s not enough to see yourself in a certain way; you need to act on it. Build it into your year, your day. The more you invest yourself in multiple identities, the less likely it is that you’ll lose any one of them. See yourself fully, broadly, and clearly is crucial.
Ray and Zen get into the discussion of how we achieve these things with some real-life examples. You can also download Ray’s phenomenal crib notes below, order the book above and hit the trifecta. Bottom line, you need to learn how to master distractions.
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