Small Business Marketing
2 Small Biz Guys are passionate about small business marketing.
Budgets are always a concern. Where can you get the most bang for your buck? Traditional knowledge says that it takes at least 7 exposures to you before potential customers even begin to know about you.
There is a better way.
Small business marketing techniques include a completely different marketing mix than last century. Social media and the digital marketplace have, in some sense, leveled the playing field. Smaller companies can take advantage of services and technology that have often been too expensive in the past. Digital marketing efforts can target potential customers with more accuracy than traditional efforts.
Now that live streaming and on-demand radio has a growing audience, the ease of getting your message in front of your potential customers increases exponentially. Some entrepreneurial hosts have been able to help small businesses on local radio by charging small fees for a 15-minute segment that highlights their business but no way of determining who actually hears it.
Now through digital networks your message is not only available to arbitrary listeners, it can be delivered to targeted listeners. Not just 15 minutes, either. You get a four-segment show that allows you to re-purpose any or all segments to reach your target market via email, social media and your blog or website.
Be a Guest on 2 Small Biz Guys weekly Business Talk Radio.
We are passionate about helping small business flourish. As co-hosts it is obvious Ray and Zen enjoy each other and guests feel comfortable, too. We promote small business people and engage impactful discussion to help manage and grow YOUR small business.
Being a guest on 2 Small Biz Guys puts you in front of thousands of business owners, key executives and potential customers weekly. 2 Small Biz Guys is on Star World Wide Network, an On-Demand Network that has over five million clicks to listen annually. 2 Small Biz Guys is one of the fastest growing listener groups. This creates exposure in the US and the world.
You now have the opportunity to tell your story, share your passion, describe your vision, define your uniqueness, and demonstrate your value! Who can tell this better than you?
We like to share things we find, too. Here’s a list of some things to consider in your small business marketing efforts. There are a number of things that don’t cost much. This list is from an article on WordStream.
- Publish Great Content
- Create Instructional Videos
- Get Ad Promo Credits
- Be a Savvy Social Networker
- Stumble Upon Advertising
- DIY Infographics
- Give New Life to Old Data
- Lounge About on LinkedIn
- Recycle Your Content
- Develop a Customer Referral Program
- Online Contests
- Industry Partnerships
- Guerrilla Marketing
- Host an Event or Class
- Business Card Drawing
- Email Marketing
- Car Magnets